So, firstly I began researching crime drama DVD covers such as Sherlock, NCIS and The Chicago Code to get some inspiration for my own work. Even if you don't know much about the genre, the generic conventions used are usually the same and you can pick up on them quite easily. I noticed in the crime genre the colour schemes were typically blues and silvers which often have recognizable connotations with the police and mystery, as you can see in the examples below.
The hero characters are often the main feature of the cover, with a hierarchy of the cast. The 'boss' will usually be in front or larger than the rest of the characters to show they are in charge. Also, you never see the characters in casual clothing on the front of a DVD cover, they are always in uniform or smartly dressed, to show it is a serious programme.
The typography is a key factor in any production. If you don't have a font that fits in with the genre or colour scheme, you will never create a professional looking outcome. One of the main issues with producing your own text is being let down by generic fonts. Make sure you go out and download a suitable font and not just settle with the typical ones found on Word! Glows and shadow are common within the titles as well as textured overlays giving an effective finish.
Take a look at my annotated research for some ideas on more generic conventions of the genre:
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